As our Associate Brand Marketing Specialist, you will be responsible for contributing to the development, creation, and implementation of effective brand marketing strategies. You will support the planning and execution of omni channel marketing campaigns for all Oriental Trading Company business solutions, ensuring alignment with merch strategies and marketing growth opportunities. You will also support the brand and campaign team to execute key tactics including social programs, influencer growth initiatives, content marketing, and video brief creation for CTV and additional channels as needed.

Principal Duties and Responsibilities

Essential Functions

1. Supports the team by executing campaign planning tactics such as asset planning and campaign brief execution
2. Creates short form video content to support campaign plans in collaboration with the brand team
3. Manages influencer campaigns from ideation, communication, and execution with direction from the Sr. Brand Strategist
4. Supports and implements digital ad planning calendar for TikTok, Pinterest, display, CTV and new innovation channels as assigned
5. Assists in overseeing the marketing campaign planning calendar for featured and micro campaigns as assigned
6. Writes, edits, and manages assignments for blog and related content as assigned
7. Executes other organic social tactics as assigned

Marginal Functions

1. Maintains knowledge of company structure and flow of work by keeping abreast of structural changes
2. Sets and achieves challenging goals and demonstrates persistence to accomplish these goals
3. Uses intuition and experience to complement data, as well as using sound accurate judgment
4. Understands business implications of decisions, displays orientation to profitability, and aligns work with strategic goals
5. Communicates and works independently to keep projects streamlined and moving forward
6. Demonstrates knowledge of creative and marketing trends, along with awareness of competition

Here’s what you need to join the fun:

Knowledge, Skills, and Abilities

Education

• Requires a Bachelors Degree in Marketing, Journalism, or related field

Experience

• 1-3 years experience in Marketing or Communications field
• Proficient at client interaction
• Graphic design experience preferred

Other Qualifications

• Must have strong verbal and written communication
• Must have a basic understanding of mathematics
• Must have strong interpersonal skills in dealing with a variety of diverse personalities
• Must be able to work independently and creatively within the pressure of deadlines
• Requires an open attitude regarding change and input from others
• Must have curiosity to learn and grow through new projects
• Must be proficient across all social platforms
• Must be proficient in both Macintosh and PC environments, including Word, Excel and PowerPoint software
• Excellent organizational, time management and attention to detail skills
• Must have strong time management skills and be able to multi-task

Join us at Oriental Trading, a Berkshire Hathaway Company, where fun means business! 

Oriental Trading Company (www.orientaltrading.com), is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of teaching supplies and affordable home décor and giftware. Founded in 1932 by a Japanese American, the Oriental Trading history of fun spans the better part of the last century. Today, Oriental Trading offers more than 60,000 products to individuals, teachers, schools, churches, businesses and nonprofits. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.

EOE